Hard thrasher, music lovin’, PBR shotgunning, punk skater occasional high fashion model is how I would best describe south side artist Hesh God AKA “Hesh Cardiel”. For as long as I known Hesh, he has always incorporate skating into his music and staying true to his word about his life and who he is as a person. I had the opportunity to do a quick shoot and sit down with Chicago upcoming music artist and ask a few questions about music, fashion, and the potential future. You can see more of Hesh on his Instagram page @HeshCardiel after the read.
What first got you into music?
Hesh: “I first got into music from my uncle. He put me onto hella rock, punk, and rap music. He was in a cover band and did shows in the city and seeing that at a young age inspired me to create my own music to be a stage one day.”
How would you describe the music that you typically create?
Hesh: “The genre I make is grunge rap. It’s more of a feeling and thoughts that go through my head day to day. My creative process is disgusting. Haha”
Who inspired you to make music?
Hesh: “It’s like that old Eminem interview where he shows his notebook and it’s all random bars scattered through the page. I write down random lyrics everyday and somehow put the pieces together.”
Which famous musicians do you admire?
Hesh: “I’m a big fan of GG Allen, Henry Rollins, Future, Black Sabbath, Kurt Cobain, Curren$y, and Earl Sweatshirt.”
What is one message you would give to your fans?
Hesh: “One message I’d like to give my fans is to keep goin. There’s a reason why you woke up this morning, don’t waste it.”
What brands have you modeled for?
Hesh: “I’ve modeled for Beast At Play, Preference Studios, Safe House, Endless Edge, Iridium, Falto, Fear Of God through RSVP ,and Louis Vuitton with Virgil.”
Tell about the time Virgil hit you up? What was it like?
Hesh: “I got contacted by his talent seeker after being recommended by Tylor Fakie. Working with Virgil was honestly surreal; It didn’t feel like work, it was playin dress up with everything I dreamed of seeing in person. We was playin Carti, skateboarding, and get T’d with the gang from London.”
Whats next for you as an artist?
Hesh: “I’m in the process of releasing my first album in March. The goal is to stay consistent and flow out music videos I been holding on.”
Tell me about your new music video and what it means to you?
Hesh: “The new video for “DAYTONA 500” was fun as hell. My brother PPG Casper was in town and everyday we was on go skating and working on content everyday with the homies. Me and Max had been talking about shooting a music video for so long and the wait was worth it.”
